期刊論文
| 學年 | 106 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2017-09-01 |
| 作品名稱 | Factors Affecting the U-Computing Use In the Restaurant |
| 作品名稱（其他語言） | |
| 著者 | Mu Lan Ma; Shui Lien Chen |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Management and Applied Science 3(9), p.1-5 |
| 摘要 | There are many small and medium-sized enterprises (SMEs) take Location-based services (LBS) in marketing strategy. They would provide Facebook check-in to get a benefit (e.g. discount, free dessert and coupon) to attract customers purchasing. Therefore, this study is to understand which factors would affect restaurants adoption of (Facebook check-in). This study collected 187 useful data that were analyzed by SmartPLS 2.0 software. The study finds entrepreneurial orientation and market orientation positively affects innovation. In addition, business resources and innovation positively affect u-computing use. |
| 關鍵字 | Entrepreneurial Orientation;Market Orientation;Innovation;Business Resources;U-Computing Use;LBS |
| 語言 | en |
| ISSN | |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/113432 ) |