期刊論文
| 學年 | 96 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2008-02-01 |
| 作品名稱 | Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality |
| 作品名稱（其他語言） | |
| 著者 | 陳水蓮; Cheng, Ming-sung; Wang, S-T; Lin, Y-C ; Huang, W-H. |
| 單位 | 淡江大學經營決策學系 |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Retailing and Consumer Services15, pp.9 |
| 摘要 | The inherent nature of the international e-tailing environment leads to the consideration of purchase risk. In this study, an attempt is made to investigate the effect of three extrinsic cues, e-tailer brand equity, Country-Of-e-tailers (COE) and guarantee quality, within such an environment in Taiwan. The research findings support the proposed hypotheses that these exogenous factors affect a mediator, i.e., perceived e-tailer service quality, which in turn affects purchase risk perceived by online shoppers in a borderless marketplace. In conclusion, managerial implications of the research results as well as future research directions are presented and discussed. |
| 關鍵字 | Brand equity;Perceived risk;Online shopping |
| 語言 | en |
| ISSN | |
| 期刊性質 | 國內 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64999 ) |