期刊論文
| 學年 | 97 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2008-08-01 |
| 作品名稱 | Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan |
| 作品名稱（其他語言） | |
| 著者 | Chen, Lily Shui-Lien; Wang, Michael Chih-Hung; Cheng, Julian Ming-Sung; Hadi Kuntjara |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Olney: Inderscience Publishers |
| 著錄名稱、卷期、頁數 | International Journal of Services and Standards 4(4), pp.437 - 452 |
| 摘要 | This study explores the relationship between involvement and brand loyalty among flight passengers in an airline service context. We adopted three dimensions from a consumer involvement profile (CIP) and two dimensions of brand loyalty (attitude loyalty and purchase loyalty) as a conceptual framework. A total of 271 valid responses were obtained at Taiwan Taoyuan International Airport for SEM analysis. Results revealed significant relationships between attitudinal loyalty and the two involvement dimensions of pleasure and sign value. In addition, attitudinal loyalty was a significant explanatory variable in the prediction of behavioural loyalty. Implications for airline practice and further research are also discussed. |
| 關鍵字 | consumer involvement; brand loyalty; services; commercial airlines; standards; Taiwan |
| 語言 | en |
| ISSN | 1740-8849; 1740-8857 |
| 期刊性質 | |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | Wang, Michael Chih-Hung |
| 審稿制度 | |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64976 ) |