Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire
學年 113
學期 2
出版（發表）日期 2025-02-20
作品名稱 Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire
作品名稱（其他語言）
著者 Jialiang Pan,;Kun-Shan Wu; Di-Man Huang,;Shu-Wen Sun
單位
出版者
著錄名稱、卷期、頁數 Nutrients 17(5),，頁746
摘要 Background/Objectives: This study investigates consumers’ purchase intention (PI) toward health and wellness foods (HWF) in China by examining key factors, such as health-consciousness (HC), desire, and attitude toward organic food. Methods: Data were collected via online surveys completed by Chinese respondents aged 50–65 years. Of the 270 distributed surveys, 230 valid responses (85.2% effectiveness) were analyzed. A multi-analytic approach was employed, integrating Partial Least Squares–Structural Equation Modeling (PLS–SEM), Necessary Condition Analysis (NCA), and Combined Importance-Performance Map Analysis (cIPMA), to explore the hypothesized relationships. Results: The results reveal consumers’ HC has a strong influence on their PI toward HWF, with attitude and desire sequentially mediating this relationship. Furthermore, the results of NCA confirm that HC and desire are necessary conditions for purchasing HWF, whereas attitude is not. Conclusions: Based on these findings, the study provides suggestions for future research and practical recommendations for HWF businesses.
關鍵字 health and wellness food; purchase intention; PLS–SEM; Necessary condition analysis; cIPMA
語言 en
ISSN
期刊性質 國外
收錄於 SCI Scopus
產學合作
通訊作者 Kun-Shan Wu
審稿制度 是
國別 CHE
公開徵稿
出版型式 ,電子版
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