The Impact of eWOM on Consumers' Online Purchase Intentions in Vietnam and Taiwan.
學年 113
學期 1
出版（發表）日期 2024-08-01
作品名稱 The Impact of eWOM on Consumers' Online Purchase Intentions in Vietnam and Taiwan.
作品名稱（其他語言）
著者 Chiayu Tu; Suechin Yang; Szu-Chi Yang; Nguyen Hai Hung
單位
出版者
著錄名稱、卷期、頁數 《管理資訊計算》13(2)，p.82-91
摘要 This study explores the impact of electronic word-of-mouth (eWOM) on consumers' online purchase intentions in Vietnam and Taiwan. In the current landscape, online shopping platforms have gained immense popularity as preferred venues for purchasing goods, underscoring the importance of understanding consumers' motivations in opting for online transactions. Data were collected through a questionnaire survey to assess respondents' perceptions of eWOM, including trust in online platforms, platform reviews and ratings, credibility of eWOM, and the recency of eWOM. The findings highlight that the recency of eWOM significantly influences consumers' purchase intentions. These results contribute to the academic fields of e-commerce and consumer behavior, while also providing practical strategic insights for online commerce platforms to better meet the diverse needs and expectations of consumers in varied markets.
關鍵字 Online Shopping;eWOM;Online Product Reviews and Ratings;E-commerce;Consumer Behavior
語言 en
ISSN
期刊性質 國內
收錄於
產學合作
通訊作者
審稿制度 否
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/126757 )