Delivery service and online-and-offline purchasing for collaborative recommendations on retail cross- channels
學年 113
學期 1
出版（發表）日期 2024-12-01
作品名稱 Delivery service and online-and-offline purchasing for collaborative recommendations on retail cross- channels
作品名稱（其他語言）
著者 Shu-Hsien Liao; Retno Widowati; Jian-Ming Huang
單位
出版者
著錄名稱、卷期、頁數 Enterprise Information Systems
摘要 The delivery service business model is the final link in logistics for both online-and-offline business. Online-and-offline business models combine e-commerce and physical commerce, using online marketing techniques to drive consumption in physical channels. Delivery service and online-and-offline purchasing for collaborative recommendations on retail cross-channels are complex and cross-disciplinary problems of enterprise integration. This study implements two-stage data mining analytics for clustering and association rules analysis, to investigate Taiwan consumers’ (n = 2,209) preferences for delivery service. This process clarifies online-and-offline purchasing behaviours and preferences to find knowledge profiles/patterns/rules for cross-channel collaborative recommendations. Finally, theoretical and practical implications for methodology and enterprise are presented.
關鍵字 Delivery service;online-and-offline purchasing;retail cross-channel;collaborative recommendations;data mining analytics
語言 en_US
ISSN 1751-7583
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度 否
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/126334 )