How does cultural confidence awaken community citizenship behaviors? The moderating effect of cultural involvement.
學年 111
學期 2
出版（發表）日期 2023-05-19
作品名稱 How does cultural confidence awaken community citizenship behaviors? The moderating effect of cultural involvement.
作品名稱（其他語言）
著者 Ni, Yen-sen
單位
出版者
著錄名稱、卷期、頁數 Journal of Hospitality and Tourism Management 55,　p.425-434
摘要 We state that investigating the impact of residents' cultural confidence on their affections and behaviors is worthy of exploration for heritage destinations. Using 666 residents of Quanzhou, a UNESCO World Heritage site, as examples, we employed the SEM technique to investigate how cultural confidence influences community citizenship behavior. As a consequence, not only residents' cultural confidence is positively associated with their affections (i.e., place identity and psychological ownership), but it is also positively associated with their citizenship behaviors (i.e., community citizenship behavior, including recommendation behavior, helping behavior, and feedback behavior). However, we found that cultural involvement would not enhance the positive effect of cultural confidence on place identity. As such, we argue that this study makes contributions by highlighting the importance of cultural confidence in cultural tourism, revealing the unique role of excessive cultural involvement, and providing valuable insights from the perspective of residents. Furthermore, we believe that, given the current competitive conditions in the tourism industry, providing new insights to better understand the roles of residents' cultural confidence and involvement would be critical to the success of heritage tourism.
關鍵字 Cultural confidence (CC);Place identity (PI);Psychological ownership (PO);Community citizenship behavior (CCB);Cultural involvement (CI);Heritage tourism
語言 en
ISSN 1839-5260
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125114 )