Strategic operational response to COVID-19: The case of the Taiwanese hotel industry
學年 111
學期 1
發表日期 2022-08-03
作品名稱 Strategic operational response to COVID-19: The case of the Taiwanese hotel industry
作品名稱（其他語言）
著者 Yoo Ri Kim; Shih-Chuan Lin
作品所屬單位
出版者
會議名稱 2022 Annual International CHRIE Summer Conference
會議地點 Washington, USA
摘要 In response to the COVID-19 outbreak, hotels have taken different strategic operational action to recover from the crisis. Hotels have cut expenditures, terminated employee contracts and, changed operational patterns to survive from this sheer devastation that the pandemic have caused the hospitality and tourism industry. This study investigates the importance of F&B operations on hotel productivity changes using the control function estimations, in response to COVID-19, applying the case of the Taiwanese hotel industry. Using regression discontinuity design analysis, first, the study finds significant causal impact of COVID-19 travel restrictions on hotel revenue, especially for the rooms department. Second, using the control function methods, findings show that F&B operation is a more efficient strategy to recover the hotel productivity and revenue from the pandemic. This research provides insights on how hotels can reallocate their operational resources in response to crises.
關鍵字 Total factor productivity;production function estimation;control function methods;hotel industry;regression discontinuity design
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20220803~20220806
通訊作者 Shih-Chuan Lin
國別 USA
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/122784 )