| The non-linear relationship between brand diversification and hotel owner performance: The roles of ownership structure and location as moderators | |
|---|---|
| 學年 | 110 |
| 學期 | 1 |
| 出版（發表）日期 | 2021-09-27 |
| 作品名稱 | The non-linear relationship between brand diversification and hotel owner performance: The roles of ownership structure and location as moderators |
| 作品名稱（其他語言） | |
| 著者 | Yoo Ri Kim; Shih-Chuan Lin |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Hospitality and Tourism Management v.49, p.235-243 |
| 摘要 | This study investigates the non-linear relationship between brand diversification and hotel owner performance. Using hotel owner level data from 2000 to 2018 in Texas, findings infer a concave relationship between brand diversification and hotel owner performance where the impact of brand diversification on performance is positive until a certain point and then becomes negative. The moderation effects of ownership structure and location are also estimated, showing significant effects on the relationship between brand diversification and hotel owner performance. Specifically, hotel owners who (a) have a portfolio with a higher percent of chain-affiliated hotels, and (b) are located further from the neighbouring hotels are more likely to benefit from brand diversification. We provide practical insights to help hotel entrepreneurs improve performance. |
| 關鍵字 | Brand diversification;Chain-affiliated hotel;Hotel location;Hotel owner;Hotel performance;Independent hotel |
| 語言 | en |
| ISSN | 1447-6770 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Shih-Chuan Lin |
| 審稿制度 | 是 |
| 國別 | AUS |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121447 ) |
| SDGS | 優質教育 |
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