Investigating Taiwan Instagram users' behaviors for social media and social commerce development
學年 110
學期 1
出版（發表）日期 2022-01-31
作品名稱 Investigating Taiwan Instagram users' behaviors for social media and social commerce development
作品名稱（其他語言）
著者 S.H., Liao; R, Widowati; C.J., Cheng
單位
出版者
著錄名稱、卷期、頁數 Entertainment Computing 40, 100461
摘要 Instagram is a social media which refers to an online media platform that supports users' social behaviors, including parallel communication, interaction, leisure and entertainment. However, the evolution of today's online market and continuous changes in business models are critical factors driving the growth of the social commerce market. This study aims to investigate social media behaviors and social commerce analysis on Taiwan Instagram users on social media/networks and purchase behavioral preferences of different cluster groups in terms of suggesting social media and social commerce development. This study first stage is to develop a big data structure using a relational database approach. Based on an empirical survey in Taiwan, a total of 1,954 valid questionnaires response was incorporated into a database. The second stage is to implements big data analytics methods, including Apriori algorithms and Cluster analysis, to investigate Instagram users’ profiles and their social media and social commerce preferences.
關鍵字 Instagram;Social media;Social media for interaction and entertainment;Social commerce;Electronic commerce;Big data analytics
語言 en_US
ISSN 1875-953X
期刊性質 國外
收錄於 SCI Scopus
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121283 )