Development of Sustainable Marathon Running: The Consumer Socialization Perspective
學年 109
學期 1
出版（發表）日期 2020-09-21
作品名稱 Development of Sustainable Marathon Running: The Consumer Socialization Perspective
作品名稱（其他語言）
著者 Chia-Huei Hsiao; Fong-Jia Wang; Yu-Cheng Lu
單位
出版者
著錄名稱、卷期、頁數 Sustainability 12(18), 7776
摘要 The authors attempt to explain why the generally accepted models built on consumer socialization theory do not sufficiently capture supporting consumer socialization behavior. According to marketing literature, social interaction may influence consumer behavior. The purpose of this study is to understand the behavior of consumers engaged in marathon running. The authors use three types of consumer socialization constructed factors (intergenerational influences, peer influences, and traditional media) and examine their effects on event conformity. A total of 299 marathon runners who were runners in one or more marathon running responded to the survey. The findings highlight social interaction as an influence on the consumer behavior of those engaged in marathon running. Meanwhile, our support conformity moderated the relationship between the intergenerationally influenced and marathon running behavior in marathon events. The authors emphasize the importance of reflecting on different relationships (consumer-related skills, knowledge, and attitudes) in understanding supporting consumer socialization behavior.
關鍵字 intergenerational influences;peer influences;conformity;social media;social networks
語言 en
ISSN 2071-1050
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 CHE
公開徵稿
出版型式 ,電子版
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