Mobile Payment and Mobile Application (App) Behavior for Online Recommendations
學年 110
學期 1
出版（發表）日期 2021-11-01
作品名稱 Mobile Payment and Mobile Application (App) Behavior for Online Recommendations
作品名稱（其他語言）
著者 Shu-Hsien Liao; Chu-Hung Ho
單位
出版者
著錄名稱、卷期、頁數 Journal of Organizational and End User Computing 33(6), 2
摘要 A mobile application (App) is an application designed to run on a smartphone, tablet, or other mobile device. With the continuous change of mobile payment applications in smart phones and the support of the banking system, the global mobile payment population is increasing. This study examines the behaviors of Taiwan mobile payment and apps users, a total of 1,176 valid questionnaire data is divided into six sections with 29 items for a database design. This study develops a data mining approach, including clustering analysis and association rules, based on a relational database. Thus, this study shows that mobile payment not only can provide payment service but is also a critical mobile application platform for online business. Finally, we show that as users of mobile payment and apps gain additional demand and consumption ability, online operators can gradually put together mobile payment business models to enable future electronic commerce online recommendations.
關鍵字
語言 en_US
ISSN 1546-5012; 1546-2234
期刊性質 國外
收錄於 SCI SSCI EI ESCI CSSCI Scopus
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版,紙本
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119693 )

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