Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study | |
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學年 | 108 |
學期 | 1 |
申請日期 | 2019-08-01 |
得獎人員 | 廖述賢 LIAO SHU-HSIEN |
得獎論文名稱 | Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study |
得獎等級 | 0 |
所屬類別 | 0 |
出版者 | International Journal of Services Technology and Management 25(2), p.116-137 |
研究獎勵類別 | 5 |
備註 | |
發表日期 | 2019-01-01 |