Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
學年 108
學期 1
出版（發表）日期 2019-11-01
作品名稱 Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
作品名稱（其他語言）
著者 Yung-Hsin Lee; Shui-Lien Chen
單位
出版者
著錄名稱、卷期、頁數 Sustainability 11(19), p.1-25
摘要 Green attributes transparency presents new opportunities and challenges to advertisers. This study developed a research framework to enhance consumers’ willingness to adopt green cosmetics from several green constructs, such as corporate transparency, corporate social responsibility (CSR), green brand image, green brand trust, and green brand equity, and showed the green field strategy implications. This study commissioned a professional survey company to distribute an online questionnaire of cosmetic using experience to the participants. AMOS statistics software was used to analyze the measurement reliability and validity, and to examine the research hypotheses using structural equation modeling. The contribution of the study aimed to provide a correct standpoint for new concepts of green strategy in accordance with environmental trends, activities, and positive enterprise image to increase the consumers’ willingness to adopt green cosmetics from five constructs.
關鍵字 green attributes transparency;Willingness to Adopt (WTA);Corporate Social Responsibility (CSR);green brand;Structural Equation Modeling (SEM)
語言 en_US
ISSN 2071-1050
期刊性質 國外
收錄於 SCI
產學合作
通訊作者 Shui-Lien Chen
審稿制度 否
國別 CHE
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118097 )

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