Maximum or minimum? Strategic patterns of the lodging industry
學年 108
學期 1
發表日期 2019-11-23
作品名稱 Maximum or minimum? Strategic patterns of the lodging industry
作品名稱（其他語言）
著者 Shih-Chuan Lin; Michael Sykuta
作品所屬單位
出版者
會議名稱 SEA 89th Annual Meetings
會議地點 Fort Lauderdale, FL
摘要 This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium.
關鍵字 Multiunit owners;two-dimensional model;horizontal differentiation;vertical differentiation;location choice
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20191123~20191125
通訊作者
國別 USA
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117860 )

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