The antecedents and influences of airline loyalty programs: the moderating role of involvement
學年 102
學期 1
出版（發表）日期 2014-01-16
作品名稱 The antecedents and influences of airline loyalty programs: the moderating role of involvement
作品名稱（其他語言）
著者 Wang, Edward Shih-Tse; Chen, Lily Shui-Lien; Chen, I Fei
單位
出版者
著錄名稱、卷期、頁數 Service Business 9(2), p.257-280
摘要 The current research attempts to examine the antecedent factors of perceived benefits (including monetary savings, exploration, entertainment, recognition, and social benefits’ quality)of airline loyalty programs affecting flight passengers’ perceived relationship investment and brand relationship qualities (including connection and partner quality) toward the airline program which in turn affects their loyalty. This research also tests the moderating effect of involvement on the relationships between the antecedents and influences toward airline loyalty programs. The results from a survey of 740 respondents indicate that the antecedent factors of recognition and social benefits have positive influences, respectively, on perceived relationship investment toward airline loyalty programs which in turn positively affects the brand relationship quality and loyalty. In addition, involvement plays an important moderating role on the relationships within the airline loyalty programs’ framework except the relationship between perceived relationship investment and partner quality. Implications for future research are discussed and limitations are noted.
關鍵字 Loyalty programs;Perceived benefits;Perceived relationship investment;Brand relationship quality
語言 en_US
ISSN 1862-8508; 1862-8516
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/111806 )

SDGS 優質教育