A multi-objective differentiated service model for pricing and due date setting in the handmade wood product industry | |
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學年 | 103 |
學期 | 2 |
出版(發表)日期 | 2015-03-01 |
作品名稱 | A multi-objective differentiated service model for pricing and due date setting in the handmade wood product industry |
作品名稱(其他語言) | |
著者 | Liu, S. C.; Chung, C. H.; Lai, Y. C. |
單位 | |
出版者 | |
著錄名稱、卷期、頁數 | International Journal of Advanced Manufacturing Technology 77(1), p.131-144 |
摘要 | Since various service needs for pricing and setting due dates in the handmade wood product industry are increasing dramatically, a differentiated service based on the maximal profit criterion becomes an important marketing strategy for customer relationship management (CRM). However, other important objectives of customer satisfaction maximization are often ignored. In this paper, a multiobjective differentiated service model based on customer preference information on pricing and due date setting into consideration in the handmade wood product industry is proposed. Since resolving the differentiated service model is an NP problem, a multiobjective hybrid heuristic method is proposed. The hybrid heuristic method integrates large neighborhood search (LNS) into particle swarm optimization (PSO). The results revealed that the proposed method is better than existing methods and other heuristic methods for the single or differentiated service model in terms of both profit and customer satisfaction criterion. Some sensitivity analysis for different customer segments and different arrival rates is also considered. |
關鍵字 | Handmade wood product industry;Differentiated service model;Multiobjective;Particle swarm optimization (PSO);Large neighborhood search (LNS);Customer preference information;Hybrid heuristic method |
語言 | en |
ISSN | 0268-3768 |
期刊性質 | 國外 |
收錄於 | SCI |
產學合作 | |
通訊作者 | |
審稿制度 | 是 |
國別 | GBR |
公開徵稿 | |
出版型式 | ,電子版,紙本 |
相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/105946 ) |