Web strategy in the digital economy: An Organizational perspective
學年 104
學期 2
出版（發表）日期 2016-02-29
作品名稱 Web strategy in the digital economy: An Organizational perspective
作品名稱（其他語言）
著者 Raisinghani, M. S.; Bruton, D.; Chung, C. H.
單位
出版者 IGI Global
著錄名稱、卷期、頁數 Information systems and technology for organizational agility, intelligence, and resilience ,Page99-116
摘要 The Internet, for many businesses, has become as invaluable as human resources, equipment, and distribution channels. Continued current use and implementation of new Internet tools will further enhance business and continue to improve the business model and the return on investment. A good Web strategy works with an organizations' business strategy to design and implement a Website that meets the goals of its business strategy. After building a Web presence, the thought process is on continuous improvement of the business model and its value chain. The Web strategy, as explored in this chapter, includes enhancement of the online community, personalization, content, ecommerce, extranets, and intranets.
關鍵字 E-Business;E-business;Informationsmanagement;Information management;Website;Geschäftsmodell;Business model
語言 en_US
ISBN 9781466659704
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