USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
學年 104
學期 1
出版（發表）日期 2015-12-02
作品名稱 USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
作品名稱（其他語言） 以擴增實境強化生動性記憶與形成數位互動經驗之研究
著者 黃增隆; 曾忠蕙
單位
出版者
著錄名稱、卷期、頁數 Journal of Electronic Commerce Research, 16(4), pp.307-328
摘要 This study determined that in an interactive augmented-reality context, vivid memories substantially influence four types of online exploratory consumption behavior (i.e., concentration, exploratory consumption behavior, playfulness, and time distortion), based on script theory. In addition, this study indicates that in an interactive augmented-reality context, consumers' sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self-referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models.
關鍵字 Ownership control;Need for touch;Vividness memories;Augmented-reality;Interactive technology (ARIT)
語言 en_US
ISSN 1526-6133 1938-9027
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104251 )