Navigating SWOT-FANP with GSM method to prioritize the strategic location
學年 103
學期 2
出版（發表）日期 2015-02-01
作品名稱 Navigating SWOT-FANP with GSM method to prioritize the strategic location
作品名稱（其他語言）
著者 李芸蕙; Yun-Huei Lee
單位 淡江大學企業管理學系
出版者 Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
著錄名稱、卷期、頁數 Technological and Economic Development of Economy 21(1), pp.140-163
摘要 This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threats – fuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a strategy for development. To this end, I empirically chose a multinational pharmaceutical enterprise (MNE) as an illustrative example. The results reveal that Suzhou and Chongqing cities are in the best positions in the competition as a result of having external opportunities for development and internal competing strength. Moreover, the MNE could adopt a niche-focus strategy for the market by focusing on specific ailments to which people in Chinese communities are vulnerable to strengthen their competitive strengths. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights regarding strategic decision-making management in complex real-world situations.
關鍵字
語言 en_US
ISSN 2029-4913
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 李芸蕙
審稿制度 否
國別 LTU
公開徵稿
出版型式 紙本
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