Implication of Social Presence on Loyalty in Virtual Community
學年 102
學期 2
出版（發表）日期 2014-02-01
作品名稱 Implication of Social Presence on Loyalty in Virtual Community
作品名稱（其他語言）
著者 Lee, Yueh-Hua
單位 淡江大學企業管理學系暨研究所
出版者
著錄名稱、卷期、頁數 Asian Journal of Humanities and Social Studies 2(1), pp.135-141
摘要 This study aims to explore whether social presence exhibits an important factor in computer-supported community, using the social presence perspective to analyze how media features and personal factors influence user behavior of virtual community. A survey was conducted on Gamebase which covers four types of virtual communities. Empirical data were gathered using online questionnaire with 254 respondents. The result showed that communication richness of social presence contributes to the virtual community loyalty, while medium richness does not influence virtual community loyalty. Results indicated that reciprocal interaction and interpersonal trust have positive effects on medium richness, whereas social interaction and interpersonal connection have positive effects on communication richness.
關鍵字
語言 en
ISSN 2321-2799
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96530 )

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