The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method
學年 101
學期 1
出版（發表）日期 2013-01-01
作品名稱 The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method
作品名稱（其他語言）
著者 Lee, Yueh-Hua; Chuang, Chung-chu; Wu, Feng-Yi
單位 淡江大學企業管理學系
出版者 Uttarakhand: Centre for Environment, Social and Economic Research Publications
著錄名稱、卷期、頁數 International Journal of Applied Mathematics and Statistics 41(11), pp.42-47
摘要 Achieving optimal cooperative relationship is a growing concern among members of market channels because all members of the retail industry are increasingly linked to each other. The enterprises have a good cooperative relationship with the distributor to increase revenue, whereas a poor relationship improves the cost of communication. This study, using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method for normalizing the collected data, is to investigate the distributors in food industry. Each criteria weight setting and the best revenue selection fully consider the cooperative relationship simultaneously from coercive power, communication, economic satisfaction and non-economic satisfaction. The results show that the optimal cooperative relationships exist for companies with revenues between 100 million to 500 million. Finally, this study proved that TOPSIS can be utilized in the business cooperative decision topic of discussion and could be followed in the subsequent related study.
關鍵字 Power; communication; satisfaction; Technique for Order Preference by Similarity to Ideal Solution (TOPSIS)
語言 zh_us
ISSN 0973-1377 0973-7545
期刊性質 國外
收錄於 EI
產學合作
通訊作者
審稿制度 是
國別 IND
公開徵稿
出版型式 電子版,紙本
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