Forming relationship commitments to online communities: The role of social motivations
學年 100
學期 2
出版（發表）日期 2012-03-01
作品名稱 Forming relationship commitments to online communities: The role of social motivations
作品名稱（其他語言）
著者 Wang, Edward Shih-tse; Chen, Lily Shui-lien
單位 淡江大學管理科學學系
出版者 Kidlington: Pergamon
著錄名稱、卷期、頁數 Computers in Human Behavior 28(2), pp.570–575
摘要 Although administrators of online communities (OCs) may focus on improving their OCs through upgrading technology and enhancing the usability of their OCs to attract additional users, the level of OC participation may be associated with social motives. The purpose of this study is to understand how social motivations (that is, network externalities and social norms) affect members committed to OCs. This study tests the hypotheses on data collected from 396 undergraduate students. Data analyses show that network externalities and social norms directly influence social interaction ties, which subsequently results in commitment toward a community. Social norms also directly influence relationship commitments to a community. The results provide insights into how social motivations lead to commitment to an OC, reminding OC administrators to encourage member commitment to the OC from the perspective of social motivations.
關鍵字 Online community; Social motives; Social interaction ties; Commitment
語言 en
ISSN 0747-5632 1873-7692
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Wang, Edward Shih-tse
審稿制度 是
國別 GBR
公開徵稿
出版型式 紙本 電子版
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