The Effects of Psychological Factors on Online Consumer Behavior
學年 100
學期 1
發表日期 2011-12-06
作品名稱 The Effects of Psychological Factors on Online Consumer Behavior
作品名稱（其他語言）
著者 Liao, Shu-Hsien; Chung, Yu-Chun
作品所屬單位 淡江大學管理科學學系
出版者
會議名稱 Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on
會議地點 Singapore
摘要 The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior.
關鍵字 Online consumer behavior;adoption;continuance;intention;psychology
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20111206~20111209
通訊作者
國別 SGP
公開徵稿 Y
出版型式
出處 Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on, pp.1380-1383
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92055 )

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