Imbalance between market orientation and innovation capability: An Empirical Study on Taiwan’s Continuing Education
學年 98
學期 1
發表日期 2009-12-08
作品名稱 Imbalance between market orientation and innovation capability: An Empirical Study on Taiwan’s Continuing Education
作品名稱（其他語言）
著者 Liao, Shu-Hsien; Chang, Wen-Jung; Wu, Chi-Chuan
作品所屬單位 淡江大學管理科學學系
出版者
會議名稱 Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
會議地點 Hong Kong, China
摘要 Though universities appear to be bureaucratic, inefficient and much less flexible organizations, they now have a tough challenge to manage their new adventure-continuing education (CE). This study aims to explore the relationships among market orientation, innovation capability, and business performance in Taiwanese universities and colleges involving CE. We propose research hypotheses and LISREL model to investigate theses based on 261 respondents from 71 universities and colleges. One finding of this study indicates that innovation capability plays a distorter factor in context of the relationship between market orientation and business performance. Such an inconsistent result reveals an imbalance between market orientation and innovation capability. We also find that these two different aspects of innovation all have direct contributions to business performance whereas administrative innovation strongly affects product innovation. This study finally ends with some managerial implications for management and future research.
關鍵字 Business performance;continuing education;imbalance;innovation capability;market orientation;mediating role
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20091208~20091211
通訊作者
國別 HKG
公開徵稿 Y
出版型式
出處 Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on, pp.925-929
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