Mining Shopping Behavior in the Taiwan Luxury Products Market
學年 101
學期 1
出版（發表）日期 2012-09-15
作品名稱 Mining Shopping Behavior in the Taiwan Luxury Products Market
作品名稱（其他語言）
著者 Wen, Chih-Hao; Liao, Shu-hsien; Chang, Wei-Ling; Hsu, Ping-Yu
單位 淡江大學管理科學學系
出版者 Pergamon
著錄名稱、卷期、頁數 Expert Systems with Applications 39(12), pp.11257-11268
摘要 The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry.
關鍵字 Luxury products; Data mining; Brand spectrum; Product spectrum; Association rules; Clustering
語言 en_US
ISSN 0957-4174
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/91980 )

機構典藏連結
SDGS 產業創新與基礎設施