Developing a decision model for CRM cloud technology in Taiwan SME sector
學年 101
學期 2
發表日期 2013-04-22
作品名稱 Developing a decision model for CRM cloud technology in Taiwan SME sector
作品名稱（其他語言）
著者 淡江大學企業管理學系 Lee, Yueh-Hua; Wu, Feng-Yi
作品所屬單位
出版者
會議名稱 International Journal of Arts and Science: Int'l Conference for Academic Disciplines in Florence (2013)
會議地點 Florence, Italy
摘要 The purpose of this paper is to study how advances in cloud computing impact the processes of creating and running businesses over the Internet for small and medium-sized enterprises in Taiwan, and to identify the main factors that relate to the adoption of CRM cloud systems by SMEs. The cloud technology significantly affects the agencies and their marketing strategy. It helps them provide a more informed services, whiles at the same time empower travelers’ direct contact with the suppliers. Therefore, travel agency is quite suitable for study the decision of CRM Cloud service. The research reported here is evaluation of CRM Cloud technologies by Taiwan’s SMEs in the tourism sector. This study adopts two steps to build the structure of decision model with the analytic hierarchy process method. In addition to identify the factors influencing the decision to adopt itCloud technology, this study reviews the current state of the Cloud technology, discusses the new business model it associated as an enterprise strategy for SMEs, and suggests a conceptual framework for travel agencies to use the Cloud CRM service in practice. The findings confirm that factors affecting the adoption of Cloud CRM service in SMEs are grouped into four categories, which is financial benefits, marketing benefits, management factors, and environment factors. This study hopes to enhance the quality of the evaluation process, and help support SME decision makers in exploring their opportunities surrounding Cloud services adoption.
關鍵字 Cloud Service;Analytic Hierarchy Process;Business Model
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20130422~20130425
通訊作者 李月華
國別 ITA
公開徵稿 Y
出版型式 電子版
出處 International Journal of Arts and Science: Int'l Conference for Academic Disciplines in Florence (2013), 21p.
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/89400 )

機構典藏連結