Counterfeiting and Consumer's Decision: A Duopoly Approach
學年 97
學期 2
發表日期 2009-03-13
作品名稱 Counterfeiting and Consumer's Decision: A Duopoly Approach
作品名稱（其他語言）
著者 Tsai, Ming-fang; Chiou, Jiunn-rong; Lin, Chun-hung A.
作品所屬單位 淡江大學產業經濟學系
出版者 Taipei: Department of Industrial Economics, Tamkang University
會議名稱 2009 International Conference on Trade, Industrial and Regional Economics
會議地點 Taipei, Taiwan
摘要 This paper establishes a duopoly model which considers the horizontal differentiation and vertical differentiation simultaneously to investigate the changes in consumer's purchasing behavior in presence of counterfeiting. We fmd that as the price of one brand of a genuine product decreases due to the emergence of its counterfeit, the consumers who have a high loyalty to the brand of product could instead purchase the counterfeiting one, but consumers who do not have a strong preference on the brand of product could show their interests in the genuine one. As far as government enforcement is concerned, we fmd the following interesting results. First, with government enforcement on a particular counterfeit, the consumers who iliow no strong preference on a particular brand and also originally purchased the counterfeit could instead go to purchase its genuine product or purchase nothing but not possibly continue to purchase the counterfeit. Second, for those consumers who originally purchased a genuine product, a more rigorous government monitoring rate on its counterfeit could lead to three more possibilities: purchase the genuine product of the other brand, purchase nothing or, quite interestingly, purchase the counterfeit of the other brand of genuine product.
關鍵字 Vertical differentiation; Horizontal differentiation; Counterfeiting; Enforcement policy
語言 en
收錄於
會議性質 國際
校內研討會地點 淡水校園
研討會時間 20090313~20090314
通訊作者 Tsai, Ming-fang; Lin, Chun-hung A.
國別 TWN
公開徵稿 Y
出版型式 紙本
出處 2009 International Conference on Trade, Industrial and Regional Economics, 35pages
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78207 )

機構典藏連結
SDGS 負責任的消費與生產