Integrated assessment of competitive-strategy selection with an analytical network process
學年 101
學期 1
出版（發表）日期 2012-10-01
作品名稱 Integrated assessment of competitive-strategy selection with an analytical network process
作品名稱（其他語言）
著者 Lee, Yun-huei; Lee, Yun-huan
單位 淡江大學企業管理學系
出版者 Vilnius Gediminas Technical University: Taylor & Francis
著錄名稱、卷期、頁數 Journal of Business Economics and Management 13(5), pp.801-831
摘要 The present study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive-strategy selection. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is differentiation strategy. The weighted calculations reveal important criteria: an external environment analysis reveals that the three most important criteria affecting FDI competitive strategy are population size, per capita income, and healthcare and medical insurance systems; a core competency analysis reveals that the three most important criteria affecting competitive-strategy selection of FDI to China are capability in collaborating with local partners, possession of high-quality research personnel with R&D capability, and possession of a strong brand.
關鍵字 competitive-strategy selection; strategy formulation; analytic network process(ANP); integrated assessment; multinational biotech pharmaceutical enterprises
語言 en
ISSN 1611-1699
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Lee, Yun-huan
審稿制度 是
國別 LTU
公開徵稿
出版型式 ,電子版,紙本
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