Performance evaluation of resource allocation strategies for new product development under different workload scenarios
學年 98
學期 1
出版（發表）日期 2009-08-01
作品名稱 Performance evaluation of resource allocation strategies for new product development under different workload scenarios
作品名稱（其他語言）
著者 Wang, Kung-jeng; Lee, Yun-huei; Wang, Shu-chuan; Chu, Chih-peng
單位 淡江大學企業管理學系
出版者 Emerald Group Publishing Limited
著錄名稱、卷期、頁數 Journal of Modelling in Management 4(2), pp.91-113
摘要 Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, this study constructs a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage-first strategy and manufacturing-stage-first strategy, and several important indicators of performance evaluation are defined. We then develop different workload scenarios to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance. This study has successfully constructed new system dynamics model for quantifying the performances of research and development process.
關鍵字 Modeling; Simulation
語言 en
ISSN 1746-5664 1746-5672
期刊性質 國外
收錄於
產學合作
通訊作者 Lee, Yun-huei
審稿制度 是
國別 GBR
公開徵稿
出版型式 紙本 電子版
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