Navigating the new product process from strategic viewpoint
學年 96
學期 2
出版（發表）日期 2008-07-01
作品名稱 Navigating the new product process from strategic viewpoint
作品名稱（其他語言）
著者 Lee, Yun-huei; Wang, Kung-jeng; Wang, Sophia
單位 淡江大學企業管理學系
出版者 Springer Berlin
著錄名稱、卷期、頁數 Lecture Notes in Computer Science 5073, pp.1049-1060
摘要 Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, we construct a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage first strategy and manufacturing-stagefirst strategy, and several important indicators of performance evaluation are defined. We then use simulation to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance.
關鍵字
語言 en
ISSN 0302-9743
期刊性質 國外
收錄於 EI
產學合作
通訊作者 Lee, Yun-huei
審稿制度 否
國別 DEU
公開徵稿
出版型式 ,紙本
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