| Evaluation Criteria Of New Product Development Process | |
|---|---|
| 學年 | 101 |
| 學期 | 1 |
| 出版（發表）日期 | 2012-08-01 |
| 作品名稱 | Evaluation Criteria Of New Product Development Process |
| 作品名稱（其他語言） | |
| 著者 | Wang, Kung-jeng; Lee, Yun-huei; Kurniawan, Feiny |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | London: World Scientific Publishing |
| 著錄名稱、卷期、頁數 | International Journal of Innovation Management 16(4), pp.1250021 (27 pages) |
| 摘要 | New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making. |
| 關鍵字 | New product development; evaluation criteria |
| 語言 | en_US |
| ISSN | 1363-9196 1757-5877 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | Lee, Yun-huei |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 電子版 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78179 ) |
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