A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
學年 100
學期 2
出版（發表）日期 2012-02-01
作品名稱 A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
作品名稱（其他語言）
著者 Lee, Yun-Huei
單位 淡江大學企業管理學系
出版者 Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
著錄名稱、卷期、頁數 Journal of Business Economics and Management 13(1), pp.5-28
摘要 This study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive strategy selection, and also introduces fuzzy logic to eliminate vagueness, subjectivity, and imprecision stemming from human judgment. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is innovative-focus strategy. Also, the weighted calculations present the three most important criteria affecting the competitive strategy of foreign direct investment (FDI): collaboration with local partners, governmental rules and regulations and high-quality research personnel with R & D capability.
關鍵字 competitive-strategy selection; fuzzy analytic network process; FANP; foreign direct investment; FDI; multinational biotech pharmaceutical enterprises
語言 en
ISSN 1611-1699
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Lee, Yun-Huei
審稿制度 是
國別 LTU
公開徵稿
出版型式 ,電子版,紙本
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