Customer acceptance of playing online game on mobile phones
學年 101
學期 1
出版（發表）日期 2012-10-01
作品名稱 Customer acceptance of playing online game on mobile phones
作品名稱（其他語言）
著者 Chen, Lily Shui-lien; Kuan, Chi-jung
單位 淡江大學管理科學學系
出版者 Olney: Inderscience Enterprises
著錄名稱、卷期、頁數 International Journal of Mobile Communications 10(6), pp.598-616
摘要 Online gaming keeps growing as a virtual entertainment industry with the improvement in IT applications and PC popularity. This study explored consumer acceptance after the implementation of online games through mobile phones, based on the 'Unified Theory of Acceptance and Use of Technology' (UTAUT) model, while considering the moderating effects of the online gaming experience and experience of web browsing on mobile phones. The research results indicate that performance expectancy, effort expectancy, social influence and facilitating conditions are all significant determinants of attitudes toward playing online games through mobiles and following the attitude positively influences behavioural intention. This research also reveals that the experience of playing online games and the experience of web browsing on mobile phones have a moderating effect on the acceptance of playing online games through mobile phones. Finally, management implications and future research are also presented in this research.
關鍵字 UTAUT;online games;mobile phones;cell phones;mobile communications;prior experience;customer acceptance;online gaming industry;web browsing;behavioural intention
語言 en
ISSN 1741-5217 1470-949X
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Chen, Lily Shui-lien
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,紙本
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