| Constructing Virtual Channel Power Model | |
|---|---|
| 學年 | 99 |
| 學期 | 1 |
| 出版（發表）日期 | 2010-09-18 |
| 作品名稱 | Constructing Virtual Channel Power Model |
| 作品名稱（其他語言） | |
| 著者 | Chen, Tsang-chiang; Hsu, Chang-hsien; Chen, Chi-yuan; Lii, Peirchyi |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Academic Journals |
| 著錄名稱、卷期、頁數 | African Journal of Business Management 4(12) pp.2430-2437 |
| 摘要 | Electronic commerce (E-commerce) is providing an alternative channel model for selling products. With the development of the E-commerce, enterprises have to face a new business model, and supply chain management (SCM) is the optimal solution to implement and integrate E-commerce and competitive advantage of outsourcing. In this day, who owns the channel can lead the entire market. Among the upstream and downstream there generally exists unequal channel power. We explored Taiwan’s virtual channel clothing industry of the causal relationship of satisfaction of the channel members with channel power source and power. In order to explore their causal relationship, SEM oriented structural model path analysis is adopted. Therefore the channel distributors and the retailers can take and maintain mutually beneficial cooperative model, by such a power model so that the both sides are able to reap greater benefits. |
| 關鍵字 | Virtual channel;channel power;structural equation model;e-commerce;e-supply chain |
| 語言 | en_US |
| ISSN | 1993-8233 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | |
| 公開徵稿 | |
| 出版型式 | 電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77571 ) |
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