Reply to “Comment on using a modified grey relation method for improving airline service quality”
學年 100
學期 2
出版（發表）日期 2012-06-01
作品名稱 Reply to “Comment on using a modified grey relation method for improving airline service quality”
作品名稱（其他語言）
著者 Liou, James J.-H.; Tzeng, Gwo-Hshiung; Hsu, Chao-Che; Yeh, Wen-Chien
單位 淡江大學運輸管理學系
出版者 Kidlington: Pergamon
著錄名稱、卷期、頁數 Tourism Management 33(3), pp.719–720
摘要 This is a reply to the comments on the previously published paper entitled “Using a modified grey relation method for improving airline service quality”. The commentators question that the paper does not offer any improvement over Chen and Tzeng’s (2004) work and uses the same data as in Liou, Tsai, Lin, and Tzeng’s (2011b) paper. However, the modified grey relation described therein actually does improve on Chen and Tzeng’s (2004) work in two ways. First, the ideal and negative ideal referential sequences are replaced by the aspired to and tolerable levels. Second, the similarity used in the grey relation model is transformed into a weighted gap, “the smaller the better”. The same survey data is used in both papers, but the targets and purposes differ. One is focused on economy class passengers, while the other targets all passengers. Therefore, we argue that the comments indicate misunderstanding of the modifications.
關鍵字 TOPSIS; Grey relation;VIKOR;Service quality
語言 en
ISSN 0261-5177
期刊性質 國外
收錄於 SCI SSCI EI
產學合作
通訊作者 Liou, James J.-H.
審稿制度
國別 GBR
公開徵稿
出版型式 紙本
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