期刊論文
| 學年 | 111 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2023-05-27 |
| 作品名稱 | Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis |
| 作品名稱（其他語言） | |
| 著者 | Chiu, W., Wang, F.J. , & Cho, H., |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Travel & Tourism Marketing, 40(2), 91-108 |
| 摘要 | This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intentions to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intentions. In particular, ‘value equity’ and ‘nostalgia as personal identity’ were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors. |
| 關鍵字 | satellite fans；team identification；customer equity；sport nostalgia；PLS-SEM；fsQCA |
| 語言 | en_US |
| ISSN | |
| 期刊性質 | 國外 |
| 收錄於 | SSCI Scopus |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124091 ) |