期刊論文
| 學年 | 111 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2023-06-06 |
| 作品名稱 | The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees |
| 作品名稱（其他語言） | |
| 著者 | Wang,F. J.; Chiu,W.; Tseng,K. F.; Cho,H. |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Sports Marketing and Sponsorship, 24(4), 793-813 |
| 摘要 | Purpose: In this study we examined the impact of employees’ collaborative behaviours with colleagues and customers on their creative self-efficacy and service innovation from the perspective of service-dominant logic. We also examined the differences between frontline and non-frontline fitness service employees in our research model. Design/methodology/approach: Participants were fitness-centre employees in Taiwan recruited via convenience sampling. A total of 410 participants completed our online survey, and we analysed the data using partial least squares structural equation modelling (PLS-SEM). Findings: We found that collaboration with both colleagues and customers had a positive impact on employees’ creative self-efficacy. Collaboration with colleagues directly affected service innovation, while collaboration with customers indirectly affected service innovation via creative self-efficacy. In addition, there was a significant difference between frontline and non-frontline employees in our research model. Specifically, the path from collaboration with customers to creative self-efficacy was stronger for frontline employees, and the path from creative self-efficacy to service innovation was stronger for non-frontline employees. Originality/value: This study improves our understanding of the way in which different collaborative behaviours promote employees’ creative self-efficacy and service innovation. Further, it is the first to identify the difference between frontline and non-frontline employees and it shows how the effects of collaborative behaviours differ between them in the context of fitness services. |
| 關鍵字 | service-dominant logic；creative self-efficacy；collaborative behaviours；fitness service；service innovation |
| 語言 | en |
| ISSN | |
| 期刊性質 | 國外 |
| 收錄於 | SSCI Scopus |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124007 ) |