期刊論文
| 學年 | 111 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2022-12-05 |
| 作品名稱 | Anticipating Z-generation Tourists' Green Hotel Visit Intention Utilizing an Extended Theory of Planned Behavior |
| 作品名稱（其他語言） | |
| 著者 | Jialiang Pan; Yi-Man Teng; Kun-Shan Wu; Ting-Chung Wen |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Frontiers in Psychology 13, 1008705 |
| 摘要 | Due to the effect COVID-19 epidemic, promoting green consumption is now a key marketing strategy in the hospitality and tourism industry. As it is vital green hotels predict their customers’ visit intention, this study attempts to discover the factors affecting Taiwan’s Z-generation tourists’ green hotel visit intention using an extended theory of planned behavior [including personal moral norms (PMN) and environmental concern (EC)]. Data were gathered from 296 Z-generation tourists via an online survey, which was subsequently analyzed using partial least squares structural equation modeling. The results evidence that Z-generation tourists’ attitude, subjective norms, (SN) and perceived behavioral control positively and significantly influence their green hotel visit intention, with attitude being the most significant factor. Moreover, the mediation model analysis indicates Z-generation tourists’ attitude toward green hotels mediates the relationships between PMN, SN, EC, and visit intention. This study provides new insights into tourists’ green hotel visit intention and emphasizes the importance of attitude in the formation of intention. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | 1664-1078 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI Scopus |
| 產學合作 | |
| 通訊作者 | Kun-Shan Wu |
| 審稿制度 | 是 |
| 國別 | CHE |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123224 ) |