期刊論文

學年 111
學期 1
出版（發表）日期 2023-01-19
作品名稱 Service encounter and repurchase intention in fitness centers: Perceived value as a mediator and service innovativeness as a moderator
作品名稱（其他語言）
著者 Fong Jia Wang; Weisheng Chiu
單位
出版者
著錄名稱、卷期、頁數 International Journal of Sports Marketing and Sponsorship, 24(1), 145-167.
摘要 Purpose: This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value and the moderating role of service innovativeness were examined. Design/methodology/approach: Participants (n = 806) were drawn from fitness center customers in Taiwan using a convenience sampling technique. Partial least square structural equation modeling was used to test the hypotheses in the research model. Findings: The results showed that service encounter had a positive impact on perceived value, which in turn affected repurchase intention. Moreover, the full mediating effect of perceived value was identified in the relationship between service encounter and repurchase intention. In addition, service innovativeness positively moderated the effect of service encounter on repurchase intention. Originality: This study provides empirical evidence on the impact of staff-customer interactions (i.e., service encounter) on customers’ perceptions and behaviors and identifies the critical role of perceived value as a mediating mechanism as well as a facilitating role of service innovativeness in enhancing repurchase intention.
關鍵字 Service-dominant logic; fitness service; service encounter; perceived value; service innovativeness; repurchase intention
語言 en
ISSN 1464-6668
期刊性質 國外
收錄於 SSCI Scopus ABS*
產學合作
通訊作者 Weisheng Chiu
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123200 )