期刊論文
| 學年 | 110 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2022-05-16 |
| 作品名稱 | The Effect of Dishonest Sellers on E-commerce: An Agent-Based Modeling Approach |
| 作品名稱（其他語言） | |
| 著者 | Yi-Chen Huang; Tak-Yu Cheng; Bin-Tzong Chie |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Advances in Management and Applied Economics, Vol. 12, No. 4, 2022, 93-108 |
| 摘要 | This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al., 2014) to establish an agent-based model. Our approach considers the proportion of honest and dishonest sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when dishonest sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of dishonest sellers. |
| 關鍵字 | Agent-Based modeling;E-commerce market;Dishonest sellers;Trust game;Reputation of sellers |
| 語言 | en |
| ISSN | 1792-7544 |
| 期刊性質 | 國外 |
| 收錄於 | EconLit NotTSSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | NZL |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/122798 ) |