期刊論文
| 學年 | 109 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2021-05-17 |
| 作品名稱 | Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations |
| 作品名稱（其他語言） | 價值主張作為促進創新服務體驗的催化劑：智慧旅遊的案例 |
| 著者 | Li, C.Y.; Fang, Y.H.; Sukoco, B.M. |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Service Business 15, p.281-308 |
| 摘要 | Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 1862-8516;1862-8508 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Fang, Y.H. |
| 審稿制度 | 是 |
| 國別 | DEU |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/120848 ) |