期刊論文
| 學年 | 109 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2020-09-21 |
| 作品名稱 | Development of Sustainable Marathon Running: The Consumer Socialization Perspective |
| 作品名稱（其他語言） | |
| 著者 | Chia-Huei Hsiao; Fong-Jia Wang; Yu-Cheng Lu |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Sustainability 12(18), 7776 |
| 摘要 | The authors attempt to explain why the generally accepted models built on consumer socialization theory do not sufficiently capture supporting consumer socialization behavior. According to marketing literature, social interaction may influence consumer behavior. The purpose of this study is to understand the behavior of consumers engaged in marathon running. The authors use three types of consumer socialization constructed factors (intergenerational influences, peer influences, and traditional media) and examine their effects on event conformity. A total of 299 marathon runners who were runners in one or more marathon running responded to the survey. The findings highlight social interaction as an influence on the consumer behavior of those engaged in marathon running. Meanwhile, our support conformity moderated the relationship between the intergenerationally influenced and marathon running behavior in marathon events. The authors emphasize the importance of reflecting on different relationships (consumer-related skills, knowledge, and attitudes) in understanding supporting consumer socialization behavior. |
| 關鍵字 | intergenerational influences;peer influences;conformity;social media;social networks |
| 語言 | en |
| ISSN | 2071-1050 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | CHE |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119908 ) |