期刊論文
| 學年 | 110 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2021-11-01 |
| 作品名稱 | Mobile Payment and Mobile Application (App) Behavior for Online Recommendations |
| 作品名稱（其他語言） | |
| 著者 | Shu-Hsien Liao; Chu-Hung Ho |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Organizational and End User Computing 33(6), 2 |
| 摘要 | A mobile application (App) is an application designed to run on a smartphone, tablet, or other mobile device. With the continuous change of mobile payment applications in smart phones and the support of the banking system, the global mobile payment population is increasing. This study examines the behaviors of Taiwan mobile payment and apps users, a total of 1,176 valid questionnaire data is divided into six sections with 29 items for a database design. This study develops a data mining approach, including clustering analysis and association rules, based on a relational database. Thus, this study shows that mobile payment not only can provide payment service but is also a critical mobile application platform for online business. Finally, we show that as users of mobile payment and apps gain additional demand and consumption ability, online operators can gradually put together mobile payment business models to enable future electronic commerce online recommendations. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | 1546-5012; 1546-2234 |
| 期刊性質 | 國外 |
| 收錄於 | SCI SSCI EI ESCI CSSCI Scopus |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119693 ) |