期刊論文
| 學年 | 108 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2020-07-01 |
| 作品名稱 | Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels |
| 作品名稱（其他語言） | |
| 著者 | Shih-Chuan Lin; Yoo Ri Kim |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Hospitality Management 88, 102525 |
| 摘要 | This research examines the relationship between geographic, brand, and segment diversification and hotel failure rates based on ownership structure, i.e. franchised and company-operated hotels, in the Texas lodging industry. Literature on diversification strategies is mainly based on financial measures of performance and offers mixed results; only few studies have assessed firm failure rates directly based on distinct diversification strategies at the establishment level. The performance outcomes are significantly heterogeneous not only based on the strategies, but also on the ownership structures, which are yet to be examined. Using data from the Texas Comptroller of Public Accounts from 2000 to 2018, a semi-parametric Cox proportional hazard model is estimated, and the findings reveal that failure rates are not significantly tied to particular types of diversification and ownership structures. This research provides insights on hotel diversification strategies and their relative dominance on hotel failure rates based on franchised and company-operated hotels. |
| 關鍵字 | Brand diversification;Geographic diversification;Segment diversification;Failure rate;Franchised hotels;Company-operated hotels |
| 語言 | en |
| ISSN | 0278-4319 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Yoo Ri Kim |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118763 ) |