會議論文
| 學年 | 108 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2020-05-22 |
| 作品名稱 | Maximum or minimum? Strategic patterns of the lodging industry |
| 作品名稱（其他語言） | |
| 著者 | Shih-Chuan Lin; Michael Sykuta |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | 2020 Taipei Conference on Regional Science |
| 會議地點 | Taipei, Taiwan |
| 摘要 | This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium. |
| 關鍵字 | Multiunit owners;two-dimensional models;horizontal differentiation;vertical differentiation;location choice |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 無 |
| 研討會時間 | 20200522~20200524 |
| 通訊作者 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118381 ) |