期刊論文
| 學年 | 108 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2020-05-01 |
| 作品名稱 | I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go |
| 作品名稱（其他語言） | |
| 著者 | Chia-Ying Li; Yu-Hui Fang |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Retailing and Consumer Services 54, 102018 |
| 摘要 | By adapting Brunswik's lens model and the mechanics, dynamics, and aesthetics (MDA) framework, this study empirically investigated how perceptions of the game features (mechanics), influence game-challenge reactions (dynamics) and playfulness (aesthetics); these influences affected service experience evaluation. The findings revealed that locatability, navigability, and controllability exert positive effects on game-challenge reactions, whereas navigability and nostalgia had positive effects on feelings of playfulness. Furthermore, the relationship between game-challenge reactions and playfulness was determined to be nonrecursive, and both of these factors positively influenced service experience evaluation. |
| 關鍵字 | Locatability;Navigability;Controllability;Nostalgia;Game-challenge reactions;Playfulness;Service experience evaluation |
| 語言 | en |
| ISSN | 0969-6989;1873-1384 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118016 ) |