會議論文
| 學年 | 108 |
|---|---|
| 學期 | 1 |
| 發表日期 | 2019-09-03 |
| 作品名稱 | Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location |
| 作品名稱（其他語言） | |
| 著者 | Yoo Ri Kim; Shih-Chuan Lin |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | 7th International Conference of IATE |
| 會議地點 | La Plata, Argentina |
| 摘要 | This paper aims to examine the effect of brand diversification on the performance of hotels, as well as the moderating factors determining the effect of brand diversification, i.e. hotel ownership structure and location. Using the data from the publicly traded hotels in Texas from 2010 to 2018, the empirical findings show a consistent, significant and positive impact from the degree of brand diversification on the performance of hotels. In addition, ownership structure and hotel location are found to be significant moderating factors determining the effect of brand diverisification. Specifically, chain-affiliated hotels are more likely to leverage the benefits from brand diversification, whereas hotels situated within a dense agglomeration of chain-affiliated hotels are less likely to leverage the benefits from brand diversification. |
| 關鍵字 | Brand diversification;Hotel performance;Chain-affiliated hotel;Independent hotel;Hotel location;Agglomeration effect |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 無 |
| 研討會時間 | 20190903~20190906 |
| 通訊作者 | |
| 國別 | ARG |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117861 ) |