會議論文
| 學年 | 107 |
|---|---|
| 學期 | 1 |
| 發表日期 | 2019-01-03 |
| 作品名稱 | The effect of franchising on the performance of hotel segments |
| 作品名稱（其他語言） | |
| 著者 | Shih-Chuan Lin; Matthew Sveum; Michael Sykuta |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | 25th Annual Graduate Education & Graduate Student Research conference in Hospitality & Tourism |
| 會議地點 | Houston, USA |
| 摘要 | This study accesses the establishment data from the Census of Retail Trade (CRT) to examine how the effect of franchising influences the performance of hotel segments across all identifiable hotels in the United States in the aggregate, as well as each individual quality segment. First, the findings indicate that franchising is associated with higher performance both with and without controlling the franchise status. Second, the results imply that the effects of franchising and multi-unit franchising have differential benefits based on the product quality attributes. Our results further suggest that previous studies examining franchising way have overlooked these differences. |
| 關鍵字 | Franchising, Hotel, Organizational Economics, Firm Performance |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 無 |
| 研討會時間 | 20190103~20190105 |
| 通訊作者 | |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117647 ) |