期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2013-06-01 |
| 作品名稱 | Causal Analysis of Air Passenger Decision-making |
| 作品名稱（其他語言） | |
| 著者 | Kuo, Shih-Yao; Chen, Shu-Chuan |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Astronautics and Aviation, Series A 45(2), p.99-105 |
| 摘要 | The purpose of this study is to reveal the key role of brand equity in the causal modeling of air passenger decision-making by the use of DEMATEL and SEM. Since DEMATEL can provide IRM, NRM, and other reasonable bases for understanding and modifying SEM to avoid over-fitting, the two approaches can be complementary tools for causal analysis. DEMATEL based on survey data collected from experts is adopted to verify the air passenger decision-making model established in previous study to enhance the understanding of the relationships among air passengers’ behavioral intentions and their antecedents, including service quality, satisfaction and brand equity, based on survey data collected from passengers. The opinions of the air passengers and experts are discussed in detail. The empirical results indicate that service quality is the starting point for the post-purchase behavioral intention, and that satisfaction and brand equity are both important mediators to connect service quality and behavioral intention. |
| 關鍵字 | Brand equity;DEMATEL (Decision Making Trial and Evaluation Laboratory);SEM (Structural Equation Modeling) ； IRM (Impact Relation Map);NRM (Network Relation Map) |
| 語言 | en_US |
| ISSN | |
| 期刊性質 | 國內 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115146 ) |